Gift Card, one of the best ways to serve customers more effectively and increase repeat customers. It is one of the pleasing assets to purchase, sell and receive. Whoever purchased the gift card saves effort and time to search for the right thing to give. Whoever sells it, gets the cash upfront for the unsold products, and whoever receives it is lucky enough not to receive the wrong gift.
In NRF’s holiday survey, 58.8% of shoppers said that they would like to receive a gift card, making it the most requested gift item many years in a row. As per the Statista data, the size of the global gift card market from 2017 to 2025 is very much surprising. In 2017 it was valued at approximately $320 billion and was forecast to reach the same at $510 billion in 2025. The Paytronix Annual Gift Card 2019 Sales Report says that there is a consistent 10% year-over-year growth in gift card sales. There is a spike in gift card sales during the holiday season like Black Friday, Cyber Monday, Thanksgiving, etc.
Besides the business scope and size, this modern gift card program is very easy to implement and also affordable. Business owners these days use gift cards as one of the marketing strategies that helps them to engage more customers, raise awareness and also improve store sales.
What is a Gift Card and How the Extension Works
People always find it difficult to choose gifts and after spending a lot of time, effort and money, they aren’t sure that the person whom they are going to give will like it or not. This is where an online gift card comes into the picture and helps merchants to offer gift cards to their customers.
In current market trends, a gift card is one of the powerful tools to boost store sales. Also according to statistics, more than 70% of the customers have agreed that gift cards have worked as a savior for them during the online purchase in the holiday season. So to make your Magento 2 store more advanced and flexible, MageAnts came up with a Magento 2 Gift Card extension with all the required features and functionalities.
This Magento 2 extension helps the admin to create unlimited gift cards and allows customers to purchase online and send them via email. Later the recipient can redeem the gift card amount by purchasing the products online based on the terms and conditions applied.
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A gift card is used to make a purchase in your store. Using gift cards, the admin can increase store sales without any additional advertising efforts. These gift cards are a kind of e-gift card that contains a gift code assigned by the admin and sent to customers via email. Gift Cards can be of various amounts and have some terms & conditions set by the admin.
How this Extension Works:
- Install an extension and configure the required settings
- Admin can create unlimited gift cards
- Set validity and other terms & conditions for creating a gift card
- Customers can purchase these gift cards and share them with their friends or loved ones via email.
- The recipient can redeem the amount of gift cards by making an online purchase.
Importance of Using the Magento 2 Gift Card Extension
Here are some of the advantages listed below which will help you to understand the importance of using Magento 2 Gift Card Extension for your eCommerce store:
- Helps in boosting the online sales of your online business especially at the time of holidays
- Merchants can advertise and promote their products with the help of the Magento 2 Gift Card Extension without spending an extra amount on promotions.
- Living in such a busy world, gift cards offer freedom for both sender and a receiver to do the shopping whenever the time is right
- Help to acquire new customers for your online store
- Enhance customer’s shopping experience
- Increase customer retention
- Build Brand Awareness
- Gift cards are a more convenient and safer way compared to traditional paper gift cards.
Key Features of the Gift Card for Magento 2
- Using Magento 2 Gift Certificate Module, the admin can create unlimited gift card templates for any occasion like Festivals, Birthdays, New Year, Anniversaries, Halloweens, etc
- Option to customize and edit the gift card templates as needed.
- Purchased gift cards can be tracked and managed using the back-end admin panel.
- Customers are allowed to add some personal information like sender name, catchy headlines, recipient name, etc.
- Customers can add a custom message along with the purchased gift card.
- Customers who purchase gift cards can share or send them via email or print out.
- Customers can even choose the date and time to send a gift card to the recipient etc.
- For timely promotions, the admin can notify the customers.
- Set the amount range for gift cards so that customers can choose any price within the specified range.
- Even customers can also customize some parts of gift cards.
- Automated code generation for gift cards is also provided for better performance
- Using this extension, the admin can also generate the category-specific gift cards
- Track the gift card status along with the recipient details and the gift card balance.
- For better accuracy, there is an option to choose the required time-zones
- Notify customers about the expiry date of the purchased gift cards
- Admin can also track the order received from gift cards using the back-end panel.
- Customers are allowed to upload the images to create custom templates.
Below are Some of the Tactics to Boost Gift Card Selling
- Make your gift cards more visible so that shoppers can easily access them.
- Use a cross-sell technique to boost gift card selling.
- Market your gift card on other channels like social media, newspapers, google ads, etc.
- Along with the occasion-based gift cards, also generate the gift cards for the holiday season.
- Try to have a partnership with other businesses to reach a new audience.
- Tell customers about your gift cards by promoting them online and offline
- Offer kickbacks like buy one get one free gift promotional offers.
Top 3 Magento 2 Gift Card Module Providers
Below we have listed the top 3 Gift Card Extension Providers for your Magento 2 store. The listed extensions are manually picked by our experts for your convenience. Go through them in detail and choose the right one for your Magento shop.
- MageAnts
Magento 2 Gift Card Extension by MageAnts allows store owners to attract customers by creating unlimited gift certificates and gift vouchers and showcasing them on the website for purchase. Customers can gift these gift cards to their loved ones on occasions like birthdays, anniversaries, festivals, as a thank you gift, and many more.
Key Features:
- Eye-Catching Gift Card Templates: Offer stunning templates for admin to create aesthetic gift cards easily and quickly. This will simplify the time for store owners and be easy to manage. Even the codes for cards are automatically generated and easy to modify as required.
- Easy Customization: Admin can customize the gift cards details easily using the back end panel. They can set the price range, gift card template, gift card type, validity period of a gift card, etc. Admin can even set the product category for which the created card will be applied. For example, gift cards can be applied just to the bag section.
- Advanced Functionalities: Admin can notify gift card receivers about the validity expiration via emails before the gift card gets expired. Admin also has email templates that can be customized in terms of fonts and background for a better look and feel.
2. Knowband
Knowband Gift card Extension is one of the best ways to engage more customers and increase store sales by offering attractive and stunning gift cards. Customers can buy these gift cards for their friends and family instead of any gift that the receiver may not like. Additionally, a custom message can also be added along with the gift card for loved ones.
Key Features:
- Best Marketing Tool: One of the biggest advantages of this extension is that it works as a perfect tool for advertising and marketing. It will help to engage customers to spend more time on your online store and also retain the chance to get new and potential customers. Based on previous purchase stats and order history, the admin can apply the perfect marketing tactics.
- Create & Manage Gift Cards: Admin can create unlimited gift cards and customize them as required based on occasion type, price range, text, etc. They can also track the gift cards sold, orders received from gift cards, and the list of gift cards that are going to expire.
- Email Templates: This extension offers email templates that can be used to send an email to customers and receivers on gift cards purchased and received, the validity expires, etc. Admin can also customize these email templates by editing content and the subject line as needed.
3. Magenest
Merchants can create, customize, sell and manage the gift cards effectively using Magenest Gift Card Extension for Magento 2. Customers can use this modern way of gifting these cards to their loved ones so that they can purchase the products that they like instead of receiving the wrong gift from your end. Customers can also give a personalized touch to the gift card by adding the message before sending it.
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Key Features:
- Manage Gift Cards: Admin can manage the gift cards from Magento 2 backend along with the gift cards usage status. Track the coupon code, order received based on gift cards, expiry date, and also the amount to view how much customers have used from their gift card.
- Custom Gift Card Design: This tool offers a drag and drops card builder which allows customers to design their own gift card from scratch. They can add elements, images, and drag and drop to edit the layout. Also customize the font size, type, background, font style, etc.
- Create and Sell Gift Cards: Create custom gift cards or use templates for a quicker process. Adding price, images, expiry date, background images, etc for the proper visual design of the gift card. While purchasing, customers can add some personal details: sender name, recipient name, catchy headlines, and a custom message for their loved ones. Customers can also choose the specific date and time to send the gift cards so that recipients receive the cards on their special occasion.
Final Words:
If we consider modern gifting ways then digital gift cards are one of the flexible ways to gift someone instead of gifting something wrong and it’s also a win-win situation for both: receiver and seller.
So for all the Magento 2 store owners who are selling the products or services that actually support gift cards then Magento 2 Gift Card is the best choice.
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